Privacy Policy – Pixellot

The following key points of the Privacy Policy are only brought for your convenience. These key points do not substitute the full Privacy Policy.


Welcome to “Pixellot”, a smartphone-app based streaming service offering a unique, interactive and immersive viewing experience of sporting events captured with the Pixellot video system (the “Service” or “App”).

The App is owned and operated by Pixellot Ltd. (the “Company”, “we”, “us” and “our”).

We, at Pixellot, respect your privacy. This privacy policy (the “Policy”) outlines our privacy privacy practices with respect to the App, including the ways your personal information and data is collected, stored, used and shared.

Providing us with your personal information is a choice you make of your own volition and consent to this Policy. You are not legally obligated to provide this information, but we do require it to enable you to use the App.

This policy is incorporated by reference to our Terms of Use (the "Terms"), and constitutes an integral part of them.

About the App

The Service offers user like you (“Users”) a unique and innovative way to watch live and on-demand sporting events captured by Pixellot’s technology (“Broadcasts”), through your smartphone. Our App provides features such as multiple viewing modes, spatial replay, auto-tracking a player and player performance statistics. The App also lets you create a clip of the game’s highlights, extract a portion of the video as a standalone clip and bookmark events of interest throughout the video’s timeline (collectively, “Edited Material”).

The rights in and to the Broadcasts are owned by the third party “Operator” of the sporting club running the Pixellot video capturing technology at the venue in which the broadcasted sporting event takes place (the “Sport Club”). Broadcasts are therefore licensed to you by the sporting event’s respective Operator. The Operator designates a “Club Admin” to manage Users’ viewing permissions and privileges for the sporting events at the Sport Club. The Club Admin configures sporting events viewable through the App (each, an “Event”). The Club Admin determines whether a given Event will be publicly viewable to all Users (“Public Broadcasts”) or only to User who have been enrolled as members of the Sport Club (“Private Broadcasts”). The Club Admin also determines whether the Event will be viewable for free or subject to a viewing fee.

To enroll to a Sport Club and gain access to that club’s Private Broadcasts, you must seek the approval of the Club Admin. To do so, send a ‘follow’ request through the App to the desired Sport Club (a “Follow Request”).

Information we collect

The Service is available only to registered users. You may register using your Facebook account or by completing our registration form.

We collect additional information during your use of the App, including your geolocation information, Sport Clubs in which you are enrolled as a member of, Follow Requests, Broadcasts you have viewed, the frequency of your use of the App, the interactions you have made with the App’s interface (e.g. your Edited Material), the Internet protocol (IP) address that your device is connected with, your device’s operating system version, etc.

If you choose to purchase Broadcasts through the App, you may also be asked to provide payment information, such as credit card details. Payment information is collected and processed by the third party payment services provider such as In-App purchase or in-app billing service both operated and handled by the relevant application marketplace (Apple App Store or Google Play, respectively) and is subject to the payment services provider’s privacy policy, not this Policy.

Bear in mind that false, incorrect, or outdated information may prevent you from registering and impair our ability to provide you with the Service and contact you.

Some of the App’s features require access to components in your mobile device. For instance, the App may request your permission to access your location information in order to bring to your attention Sport Clubs that are located in your geographical area.

When you engage in certain activities on our Service, such as submitting a customer-service request, you may be asked to provide personal information depending on the activity or request. When we process your inquiries or requests, we may also require additional personal information from you, to verify your account and identity.

Third Party Platforms

You may choose to post or share certain Content (such as Edited Material), on or through social networks such as Facebook. By doing so, you agree to share information with the social network and its users. Note, however, that your use of such third party platform and the platform’s use of the shared Content are governed by the platform’s respective terms of use and privacy policy, not this Policy.

Children's Privacy

We do not knowingly or intentionally collect information about children who are under 16 years of age.

Using information collected

We use the information we collect, as outlined above, for the following purposes:

  1. Operating the App and providing its features and functionalities;
  2. Contacting you with administrative updates and announcements related to the App;
  3. Improving and customizing the App and developing new services;
  4. Collecting statistical and aggregated information about Users’ experience within the App;
  5. Providing you with support, handling complaints and contacting you when we believe it to be necessary;
  6. Enforcing the Terms and this Policy and preventing misuse of the App;
  7. Complying with any applicable law and assisting law enforcement agencies and competent authorities, if we believe it is necessary or justified; and
  8. Taking any action in any case of dispute involving you, with respect or in relation to the App.

Sharing information collected

We may share the information outlined above, with others, in any of the following instances:

Aggregated information

We may use the information we collect, as outlined above, to compile anonymized or aggregated information, either by ourselves or with the assistance of third parties such as Google Analytics. We may share, sell or otherwise communicate and make available such anonymized or aggregated information to any other third party, at our sole discretion, provided however, that we will not knowingly, or intentionally share information that can be reasonably used to reveal your identity without your consent.

Transfer of data outside your territory

The App, by its nature as an online service, may store and process information in the European Union and in other various locations throughout the globe, including through cloud services. You agree that the provision of personal information or other access to App constitutes your consent to the transfer of such data/information, including personal information, to the United States, or any other jurisdiction that may not provide an equivalent level of data protection to the laws in your home country. However, we have procedures in place to ensure the protection of your information, including your personal information.


We and our third party website analytics provider (such as Google) may use cookies on the Service. Cookies are packets of information sent by our servers to your device and then sent back by the device each time it accesses our servers. The cookies may contain a variety of information, such as your session durations and IP addresses. Cookies are used for various purposes, such as to collect statistical information about your use of the Service and save you the need to re-login with your username and password when you use the Service.

Some cookies may expire when the session ends and you close the App. Other cookies are saved on your device. If you wish to block cookies, you may do so through your device’s settings but bear in mind that disabling cookies may adversely affect your user experience on the Service.

Legal bases for processing (For EEA users)

If you are an individual in the European Economic Area (EEA), we collect and process information about you only where we have a legal basis for doing so under applicable EU laws. The legal basis depends on the portions of the Service you use and how you use them. This means we collect and use your information only where:

Information Security

We implement measures to reduce the risks of damage, loss of information and unauthorized access or use of information. However, these measures do not provide absolute information security. Therefore, although efforts are made to secure your personal information, it is not guaranteed and you cannot expect that the App or its back-end components will be immune from information security risks.

California Residents

The following disclosure is made pursuant to California Online Privacy Act (CA Civil Code § 22575): When you use our App, other parties, such as Google, may collect personally identifiable information about your activities over time and across different websites or online services.

Data retention

If you reside or are located in the EEA, we keep your personal information for no longer than necessary for the purposes for which such information is processed. The length of time we retain personal information for depends on the purposes for which we collect and use it and/or as required to comply with applicable laws and to establish, exercise or defend our legal rights.

Be advised that removing or uninstalling the App from your mobile devices, will not cause your personal information to be deleted from the Service.

Updating or Deleting Your Personal Information

If you reside or are located in the EEA, you have the right to request that we:

We try to answer every email promptly where possible and provide our response within the time period stated by applicable law. Keep in mind, however, that there will be residual information that will remain within our databases, access logs and other records, which may or may not contain your personal information. Please also note that certain personal information may be exempt from such requests in certain circumstances, which may include if we need to keep processing your personal information to comply with a legal obligation.

When you email us with a request, we may ask that you provide us with information necessary to confirm your identity.

Changes to this Privacy Policy

Please note that we review our privacy practices from time to time, and that these practices are subject to change. Any change, update, or modification will be effective immediately upon posting on the App. We will notify you of any material change to this Policy by posting a notice on the App for a reasonable period of time following such update, and by changing the effective date (located at the bottom of this page). Be sure to return to this page periodically to ensure familiarity with the most current version of this Policy.

In any event, we will seek your explicit consent if we wish to have substantial changes to the Policy apply to personal information we collected prior to those changes.

Contact Us

If you have questions regarding this Policy or about our privacy practices, please contact us by email at

11 Granit Street
Petach Tikva
Israel, 4951410

Effective Date: May 25, 2018.